Contacts & Analytics

Setting Up Nurture Sequences

Automatically follow up with leads and customers over days or weeks with a series of timed WhatsApp messages.

10 min Intermediate

How to do it

Go to Automation → Nurture Sequences

Click Automation in the sidebar and select Nurture Sequences. Click New Sequence.

Name the sequence and choose a trigger

Give your sequence a name (e.g. "New Lead Follow-up"). Choose what starts the sequence: New Lead added, Tag applied to contact, or Contact added via form.

Add the first message

Click Add Message. Choose an approved WhatsApp template for the first message and set the delay to Send immediately (or a short delay like 1 hour).

Add follow-up messages with delays

Click Add Message again for each follow-up. Set the delay relative to the previous message (e.g. "2 days after previous message", "1 week after previous message"). You can add as many messages as needed.

Set the exit condition

Choose when a contact should leave the sequence: Stop if the contact replies (recommended — avoid messaging someone who has already responded), or Stop after all messages are sent.

Activate the sequence

Click Save and toggle the sequence to Active. New contacts who match the trigger will automatically enter the sequence from now on.