Broadcast Campaigns
Segmenting Your Contacts
Tag your contacts by purchase history, location, or interest so you can send targeted campaigns to exactly the right people.
5 min
Beginner
How to do it
Go to Contacts
Click Contacts in the left sidebar to see all your contacts.
Select the contacts you want to tag
Use the checkboxes to select individual contacts, or filter the list first (e.g. by location or date added) then select all filtered results.
Click "Add Tag" and enter a tag name
Click Add Tag in the action bar that appears. Type a tag name (e.g. "VIP", "Mumbai", "Interested in Plan B"). Existing tags appear as suggestions.
Use tags to target campaigns
When creating a campaign, in the audience step select Filter by tag and choose the tag you want to target. Only contacts with that tag will receive the campaign.
Multiple tags: A contact can have multiple tags. A campaign targeting “VIP” will include all contacts with the VIP tag regardless of other tags they may have.