Creating Message Templates
Create and submit Meta-approved WhatsApp templates so you can send proactive messages to customers who haven't messaged you first.
How to do it
Click Templates in the left sidebar, then click New Template.
Select the category that best fits your message: Marketing (promotions, offers), Utility (order updates, reminders), or Authentication (OTP codes). The category affects Meta's review criteria.
Write the message body. Use {{1}}, {{2}} for dynamic values that will be filled in when you send (e.g. "Hi {{1}}, your order {{2}} has been shipped and will arrive by {{3}}.").
Click Submit for Approval. Meta reviews all templates before they can be used. Approval typically takes 24–48 hours.
Once the status shows Approved, you can use the template to start new conversations with customers in campaigns or directly from the inbox. Fill in the variable values when sending.