131060
WhatsApp kept the message on your phone only
In the chat you see: WhatsApp didn't share this message with BizBotify. Check the WhatsApp Business app on your phone to read it.
What it means
This only happens if your number works in both the WhatsApp Business app on your phone and BizBotify. WhatsApp delivered the message to your phone but did not share a copy with BizBotify. It happens most often when:
- the customer is messaging you for the first time, for example straight after tapping your Facebook or Instagram ad, or
- the customer is using WhatsApp on a device WhatsApp doesn't support for this, such as WhatsApp for Windows or a smartwatch.
What you can do
Open the WhatsApp Business app on your phone to read the message. Their next messages normally come through to BizBotify as usual, and you can reply from BizBotify.
Meta documentation
The message you or your campaign sent shows a red mark, with a red note under it saying why. The customer did not get the message. Click What does this mean? in the note to jump straight to the right answer below.
131049
WhatsApp held back a marketing message
The red note under the message says Meta limited marketing messages to this contact to protect their experience.
or, in WhatsApp's own words, This message was not delivered to maintain healthy ecosystem engagement.
What it means
WhatsApp limits how many marketing messages one person gets from all businesses combined. The limit changes based on how much that person has been reading and replying to such messages lately. If they have had enough recently, WhatsApp quietly holds yours back. It doesn't mean your number is in trouble.
What you can do
- Wait at least 24 hours before sending to that person again. Sending again straight away will fail the same way.
- If they message you first, you can reply freely for 24 hours, and those replies are not limited.
- This limit is only for marketing. Utility templates, like order updates and reminders, are not held back by it.
- Send fewer, more useful offers. Messages people read and reply to are held back less.
Meta documentation
131026
The message could not reach this number
The red note under the message says WhatsApp could not deliver to this number.
or, in WhatsApp's own words, Message undeliverable
What it means
WhatsApp could not deliver to this person. The usual reasons:
- the number is not on WhatsApp, or is typed wrong (check the country code, e.g. +91)
- their WhatsApp app is very old
- they have not accepted WhatsApp's latest terms
What you can do
Check the number in Contacts. If it looks right, ask the customer by call or SMS to update WhatsApp and open it once. Then send again.
Meta documentation
131047
More than 24 hours since the customer last messaged
The red note under the message says This contact can only be reached with a template right now.
or, in WhatsApp's own words, Re-engagement message
What it means
WhatsApp lets you send normal messages only for 24 hours after the customer's last message. After that, you can only send a WhatsApp-approved template.
What you can do
Send a template instead. When the customer replies, the 24 hours start again and you can chat normally.
Meta documentation
130472
This customer is in a WhatsApp test group
The red note under the message says User's number is part of an experiment
What it means
WhatsApp is running a test where a very small number of people get no marketing messages at all. This customer is one of them. You are not charged for this message.
What you can do
Nothing on your side will fix it. If the message matters, reach the customer another way and ask them to message you on WhatsApp. Once they do, you can reply for 24 hours.
Meta documentation
131050
The customer turned off your marketing messages
The red note under the message says This contact has opted out of marketing messages.
or, in WhatsApp's own words, Unable to deliver the message. This recipient has chosen to stop receiving marketing messages…
What it means
The customer told WhatsApp they don't want marketing messages from your business. Order updates, reminders and replies to their messages can still reach them.
What you can do
Don't send marketing to them again, because it will keep failing. Leave them out of your next campaign. They can turn marketing messages back on in WhatsApp themselves.
Meta documentation
131042
A problem with your WhatsApp payment method
The red note under the message says Business eligibility payment issue
What it means
Meta charges for some WhatsApp messages, and it could not bill your account. The usual reasons: no card added, the card failed or expired, or your credit limit was reached. Until this is fixed, paid messages such as templates and campaigns will fail.
What you can do
Open Meta Business Settings → WhatsApp accounts → Payment settings and add or update your payment method. Then send again. If you're not sure, contact BizBotify support and we'll help.
Meta documentation
132000
The template's blanks didn't match what was sent
The red note under the message says This template expects a different number of variables than we sent.
with WhatsApp's own words in smaller text underneath: Number of parameters does not match the expected number of params
What it means
Templates have blanks that get filled in for each customer, like their name. WhatsApp expected a different number of values than it got. This usually happens when someone changed the template (added or removed a blank) after the message or campaign was set up.
What you can do
Click Edit & resend under the failed message. It reopens the template as it is now, so you can fill in every blank. For a campaign, pick the template again and check every blank has a value.
Meta documentation
