Contacts & Analytics
Reading Advanced Analytics
Use advanced analytics to improve response time, campaign results, and follow-up conversion with clear, actionable insights.
7 min
Intermediate
How to do it
Open Analytics
Open Analytics from the left menu.
Set the date range first
Pick a date range (last 7 days, month, or custom). This keeps comparisons consistent.
Review team performance
Check response time, unresolved chats, and workload split to spot bottlenecks.
Review campaign performance
Review sends, reads, and replies, and compare results across segments and time periods.
Review contacts and automation
Look for where leads drop off and where automation can remove repetitive work.
Simple decision framework: If response time is high, rebalance assignments or increase auto-replies. If read rate is high but reply rate is low, improve the offer and call-to-action. If segments perform differently, target smaller audiences with more specific copy.